Job Summary:

We are seeking a Digital Social Media Manager to join our marketing team! The Digital Social Media Manager will be on point for overseeing all EdgeCo company’s interactions with the public by implementing social media platform strategies and ensuring that digital marketing campaigns are optimized for search engines. The perfect person for this position has a passion for all aspects of digital marketing, great communications skills, and is eager to build the firm’s digital strategy from the ground up.

Location: Hybrid to the Pittsburgh, PA or Lexington, KY office

Duties/Responsibilities:

Plan & execute paid digital media campaigns across social media platforms and display networks.
Manage the SEO & SEM efforts across 6 different websites.
Ensure that digital marketing campaigns and strategies are optimized for search engines.
Work closely with CRM team and brand/product marketing managers to develop landing pages and multi-step conversion programs.
Implement SEM campaigns that maximize search returns and click-throughs.
Work towards organic search optimization and ROI maximization.
Regularly perform thorough keywords research.
Identify and establish key SEO/SEM KPIs to determine the success of each effort.
Monitor redirects, click rate, bounce rate, and other established KPIs.
Coordinate with the marketing team to ensure that all content is aligned with SEO best practices.
Stay up to date with the latest SEO/SEM and digital marketing trends and best practices.

Skills/Abilities:

Bachelor’s degree in Marketing or relevant field required.
5+ years of previous Digital Marketing or Social Media Marketing experience required.
Solid knowledge of SEO, and keyword research.
Hands on experience in content management.
Ability to deliver creative content (text, image and video)
Knowledge of online marketing channels.
Excellent analytical skills.
Excellent organizational skills and attention to detail.
Ability to work independently.
Excellent verbal and written communication skills.